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Maddalena Olivi

Maddalena from the Bottega del Legatore of Reggio Emilia, an art teacher, born in '69, grew up breathing the smell of paper. Creative family, father brocanteur, mother binder, brother musician, since several years Maddalena Olivi is the owner and soul of the craft workshop in the heart of the historic center, including shops of antiquity, modernism and things of the past.

Here, after having tied, wrapped and glued albums, boxes and diaries to learn this art, Maddalena took the scissors and colors, and made by herself. She tore up and sewed the paper, zigzagged the edges, glued printed paper cuttings found in Northern Europe, articulated words with his Letter 22 and composed writings with old typographic characters.

All those things filled her boxes, albums, diaries, folders, notebooks, with a personal imprint and out of the canons. Until one day Maddalena's drawings began to appear on covers and tickets. Thin characters leaning on a thread of ink, just watercolors, human or animal, fixed with a word or a phrase. Among the main protagonists is a long woman, with a fluffy hair, a heroine of a female world that looks in the mirror with irony, "if I go I do not go back," and that is reassures itself, "beautiful inside and beautiful outside".

Maddalena's little women are in her notebooks, small blocks, small notebooks and greeting cards with ironic and clever writing, ideal to put in the bag or to be shown on the desk. The entire stationery collection of MADDALENA OLIVI is strictly hand-drawn, created and bound with craftsmanship and therefore represents Italian creative excellence.

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