Sud

SUD began its journey in 1999.The journey, in the sense of development-research-discovery, is the essence of its spirit and collections.

Using materials in new ways, combining different cultural traditions and paying special attention to chromatic details, SUD produces simple but necessary objects for use in daily life.

The success achieved with the introduction of just essential apparel collections, has made them, during the last few years, integral part of the basic creations (bags, scarves and bijoux).

We are present in hundred stores in Europe (mostly of home design/concept stores) and in many retailers worldwide too.

SUD stores in Tuscany : Livorno, Lucca, Capoliveri (Elba Island) and at Cala de’ Medici marina (Rosignano Solvay).